ANTECEDENTS AND CONSEQUENCES OF BRAND PRIDE: AN INVESTIGATION OF THE CAUSES OF BRAND PRIDE AND ITS CONSEQUENCES FOR WILLINGNESS TO PAY A PREMIUM PRICE

In addition to protecting the product, the brand is also a guarantee of quality.Therefore, consumers often pay a premium price for branded goods.In some cases, branded goods also often become status symbols that reflect the prestige that gives brand pride so that consumers will align their brand choice with their self-concept (self-brand congruity)

Carotid artery stenosis (CAS) Pully Bore is one of the major causes of cerebral ischemic stroke.Rapid and precise detection of CAS is crucial for early intervention and reducing ischemic stroke incidence.Neuroimaging techniques, as the gold standard for evaluating cerebral abnormalities in CAS, suffer from limitations including expensive and time-c